Monetizing AI surfaces: Ads in the age of AI

kept by eddie jan 28

OpenAI is testing intent-based ads and affiliate commerce in ChatGPT, with potential to become a $10B+ business if it builds effective measurement and avoids compromising answer quality.

Amazon faces a dilemma — fight AI shopping agents, or join them
Amazon faces a dilemma between blocking external AI shopping agents like OpenAI's Instant Checkout and partnering with them, as the company risks losing control over e-commerce transactions to these agents.
also on Walmart, Perplexity, Shopify, #ecommerce, OpenAI, #ai-agents
How ChatGPT serves ads. Here's the full attribution loop.
OpenAI's ChatGPT ad platform injects structured ad units into conversation streams and uses Fernet-encrypted tokens with a browser SDK to track conversions.
also on #monetization, #advertising, ChatGPT, OpenAI, #ai
How ChatGPT serves ads
OpenAI serves ads in ChatGPT by injecting single_advertiser_ad_unit objects into the SSE response, with four Fernet-encrypted tokens and contextual targeting.
also on #monetization, #advertising, ChatGPT, OpenAI
Walmart: ChatGPT checkout converted 3x worse than website
Walmart's test of 200,000 products via ChatGPT's Instant Checkout found conversion rates three times lower than directing users to its website, leading it to drop the feature for its own integrated shopping experience.
also on Walmart, #ecommerce, ChatGPT, OpenAI, #ai-agents
Shopify merchants can now sell products through AI chatbots
Shopify enables merchants to sell products directly through AI chatbots like ChatGPT, Perplexity, and Microsoft Copilot in its winter Editions update.
also on Perplexity, Shopify, #ecommerce, ChatGPT, #ai-agents