Reading up on Shopify
33 deep · digging since nov 19, 25
- Cloudflare teams up with Chrome, Firefox, and Edge on a privacy-first anti-bot protocol
Cloudflare, Mozilla, Google, and Microsoft are developing PACT, a privacy-first protocol to verify web traffic legitimacy without tracking users.
- Agentic commerce for every developer: The Spring '26 Edition
Shopify's Spring '26 Edition opens agentic commerce to all developers with UCP and Catalog API, rebuilds app infrastructure and billing.
- Everything is Recorded Now - by David Haber - a16z
Default recording of workplace conversations is inevitable as AI turns voice data into a searchable system of record, creating a competitive wedge between AI-native companies and incumbents.
- Hire Web Developers
SuperBuilt offers developer-led talent matching and training services to place pre-vetted, culturally aligned web developers into agencies and startups, with a 30-day guarantee.
- how to enter side doors - by maja - velvet noise
Reframes finding a job as a search problem solved through side doors: targeted cold emails, public work, and specific outreach to people with problems, rather than only applying to posted roles.
- The Era of Tokenmaxxing
Shopify approaches 100% daily AI tool adoption among employees, with CLI tools like Claude Code and Codex gaining share while IDE-based tools decline, though top percentile token users grow faster than the rest.
- In the AI Era, Shopify Is Investing in Junior Engineers—Not Cutting Them - CoderPad
Shopify expanded its internship program 10x, betting that AI-native junior engineers are more valuable than redundant.
- The Pulse: ‘Tokenmaxxing’ as a weird new trend - The Pragmatic Engineer
At Meta, Microsoft, and Salesforce, developers are deliberately burning AI tokens to inflate usage metrics, causing massive waste and prompting Meta to remove its internal leaderboard.
- Agentic Commerce
AI agents are shifting commerce from platform-controlled discovery to buyer-driven search, with Amazon, ChatGPT, and B2B sourcing tools like Accio leading early adoption.
- Shopify/liquid: Performance: 53% faster parse+render, 61% fewer allocations
Shopify CEO Tobias Lütke used the autoresearch pattern with a coding agent to achieve 53% faster parse+render and 61% fewer allocations in the Liquid template engine.
- The Software Shakeout: What Is Durable and What is Not in the Age of AI?
The article presents a framework predicting software company survival in the AI era based on switching costs and compounding value, dividing firms into durable, time-buying, and eroding segments.
- Monetizing AI surfaces: Ads in the age of AI
OpenAI is testing intent-based ads and affiliate commerce in ChatGPT, with potential to become a $10B+ business if it builds effective measurement and avoids compromising answer quality.
- Vibe Coding Without System Design is a Trap
AI-assisted coding lowers barriers to creation but risks shipping poorly-built products unless teams pair it with deliberate system design.
- Under the Hood: Universal Commerce Protocol (UCP) - Google Developers Blog
Google and partners launched the Universal Commerce Protocol, an open-source standard for agentic commerce that standardizes secure, seamless shopping across AI surfaces.
- AI Needs Game Designers - David Kaye’s Essays
Multi-agent AI orchestration, as seen in tools like StarCraft and Factorio, requires the parallel attention management and intuitive interfaces that game designers have spent decades perfecting.
- Amazon faces a dilemma — fight AI shopping agents, or join them
Amazon faces a dilemma between blocking external AI shopping agents like OpenAI's Instant Checkout and partnering with them, as the company risks losing control over e-commerce transactions to these agents.
- Shopify merchants can now sell products through AI chatbots
Shopify enables merchants to sell products directly through AI chatbots like ChatGPT, Perplexity, and Microsoft Copilot in its winter Editions update.
- Response to "Ruby Is Not a Serious Programming Language"
Ruby's value lies in prioritizing programmer joy and expressiveness over technical metrics, enabling business success despite critiques about its seriousness.
- Local tech scenes have changed - by Alex Danco - a16z
AI has reduced local tech scenes' appeal by raising the opportunity cost of staying outside Silicon Valley and enabling more solo building among A-player talent.
- Shopify Breaks Down on Busy Cyber Monday - WSJ
Shopify suffered a Cyber Monday outage that disrupted merchant operations but was resolved, with browsing unaffected.
- Ruby 4.0.0 Preview2
Ruby 4.0.0 preview2 introduces Unicode 17.0 support, an experimental ZJIT compiler, and language changes like `*nil` no longer calling `nil.to_a`.
Takes
Head of Engineering at Shopify, Farhan Thawar: "While you're still perfecting your prompts, the best engineers stopped writing them months ago. Learn to write loops instead." 44 minutes on the new AI formula that's changing how the best engineers build. Watch it, then save the step-by-step guide below 👇
@zodchiii
Head of Engineering Shopify: "AI writes the code, AI reviews the code. Your job is just to write the loops around it." 26 minutes on how AI changed the way 3,000 engineers work inside a single company. Ignoring it while everyone else uses AI to do more is the fastest way to fall behind. Watch it, then read the step by step guide on loops below.
@AnatoliKopadze
Built an internal wholesale growth engine for @SuperFanToys… * Uses Google to find toy stores, gift shops and bookstores in a given city * Scrapes their website to learn what they specialize in * Finds exact contact info for the buyer * Scores likelihood that they’d be a good fit for the types of products we sell * Chooses specific products from our catalog and then writes a series of personalized outreach emails to send them with the goal of shipping them a sample box * If they respond positively and confirm a shipping address, it creates a comped order in Shopify with personalized sample items choosing products based on their location and store type (ex. starfish and sea turtles for an aquarium gift shop) * We ship those out as part of daily order fulfillment * System tracks delivery and a few days after it sends a follow up checking in with them, pushing towards helping them place a wholesale order * Outside of this process, if we get no reply to emails for 30 days, it generates and mails a postcard with a QR code to them! Absolute sorcery! Feels super niche, but wonder if any other e-commerce operations would be interested in it. 🤔
@Shpigford
every hit product in the past few years could have been made by an established company shopify could have made cursor airbnb could have made claude code stripe could have made lovable everyone will have good reasons as to why but remember amazon made aws
@thdxr
Learning on the Shop floor
@tobi
the Shopify AI Toolkit is here manage your store with your favorite agent Claude Code, Codex, Cursor, VS Code, and more
@Shopify
A new delightful way to Tinker with your latest ideas. Made with love by Shopify.
@tobi
What it feels like working in Design at Shopify right now https://t.co/MJsc2brMhP
@carlrivera
My conversation with Tobi Lütke (@tobi), co-founder and CEO of Shopify.0:00 Companies as Social Technology5:27 The Value of Reading Books: Cheat Codes for Life7:28 Post-IPO Crisis: Cosplaying as a CEO7:54 Competition vs Rivalry: The Power of Healthy Competition16:02 COVID… pic.twitter.com/WqXdq5EUm3
@davidsenra
Remember when I told you this was coming…Well...selling in @ChatGPTapp is now live!@Shopify merchants Glossier, @SPANX, and @SKIMS are the first to launch with more rolling out very very soon! https://t.co/ALMGJn2rYS
@harleyf
I gave this talk to my team a few years ago and I find myself constantly referencing it - feels like it might be valuable for founders building their own company, and those that try to better understand our mindset and culture inside of Shopify pic.twitter.com/302T9EWlff
@tobi
Dropping another internal Context episode. @vlaurenlee and I talk about how she ascended Shopify from senior PM to leading all of product. Vanessa is brilliant. Worth a watch for any builders. pic.twitter.com/IQbZEEIsms
@tobi