Reading up on monetization
7 deep · digging since dec 30, 25
- Thread by @p0 on Thread Reader App – Thread Reader App
Index launches a platform allowing content owners to track AI agent usage of their work and earn revenue when their content is used.
- How ChatGPT serves ads
OpenAI serves ads in ChatGPT by injecting single_advertiser_ad_unit objects into the SSE response, with four Fernet-encrypted tokens and contextual targeting.
- How ChatGPT serves ads. Here's the full attribution loop.
OpenAI's ChatGPT ad platform injects structured ad units into conversation streams and uses Fernet-encrypted tokens with a browser SDK to track conversions.
- Perplexity tests Messages integration and usage credits
Perplexity is developing a Mac Messages connector for its Comet browser and testing a usage-credits system for Pro users to buy extra capacity without upgrading.
- Monetizing AI surfaces: Ads in the age of AI
OpenAI is testing intent-based ads and affiliate commerce in ChatGPT, with potential to become a $10B+ business if it builds effective measurement and avoids compromising answer quality.
- The Secretive V.I.P. Programs That Keep Gamers Spending - The New York Times
Loyal big spenders in mobile games like FarmVille receive personal account managers and exclusive sweepstakes through secret VIP programs.
- A few themes for 2026 - by Tanay Jaipuria
AI in 2026 will see ad experiments in chatbots, proactive agent interfaces, improved computer use, and at least one major IPO from a $100B private company.