How ChatGPT serves ads. Here's the full attribution loop.

kept by eddie apr 29

OpenAI's ChatGPT ad platform injects structured ad units into conversation streams and uses Fernet-encrypted tokens with a browser SDK to track conversions.

How ChatGPT serves ads
OpenAI serves ads in ChatGPT by injecting single_advertiser_ad_unit objects into the SSE response, with four Fernet-encrypted tokens and contextual targeting.
also on OAIQ, #monetization, #advertising, #privacy, ChatGPT, OpenAI
Monetizing AI surfaces: Ads in the age of AI
OpenAI is testing intent-based ads and affiliate commerce in ChatGPT, with potential to become a $10B+ business if it builds effective measurement and avoids compromising answer quality.
also on #monetization, #advertising, ChatGPT, OpenAI, #ai
Perplexity tests Messages integration and usage credits
Perplexity is developing a Mac Messages connector for its Comet browser and testing a usage-credits system for Pro users to buy extra capacity without upgrading.
also on #monetization
Google Pushes AI-Generated Ads Further Into Search Results - WSJ
Google is testing new ad formats in standard search and its AI Mode to convert AI features into ad revenue as Meta threatens to overtake its digital ad dominance.
also on #advertising, ChatGPT, OpenAI, #ai
ChatGPT failed to kill Google Search - Sherwood News
Alphabet's Google Search revenue accelerated to 19% growth as AI features drove increased user engagement, proving its built-in user base and capital spending advantage over OpenAI.
also on #advertising, ChatGPT, OpenAI