Reading up on sales

SaaS is dead? SaaS has always been dead. If... Your product doesn't fit. Your product is too expensive. Your messaging is a maze. You built a feature and called it a company. You raised a round instead of a customer base. Your costs are too high, your company too big. You sound like everyone else. You made buying hard. SaaS ain't dead unless it was already dead.

@jasonfried

Built an internal wholesale growth engine for @SuperFanToys… * Uses Google to find toy stores, gift shops and bookstores in a given city * Scrapes their website to learn what they specialize in * Finds exact contact info for the buyer * Scores likelihood that they’d be a good fit for the types of products we sell * Chooses specific products from our catalog and then writes a series of personalized outreach emails to send them with the goal of shipping them a sample box * If they respond positively and confirm a shipping address, it creates a comped order in Shopify with personalized sample items choosing products based on their location and store type (ex. starfish and sea turtles for an aquarium gift shop) * We ship those out as part of daily order fulfillment * System tracks delivery and a few days after it sends a follow up checking in with them, pushing towards helping them place a wholesale order * Outside of this process, if we get no reply to emails for 30 days, it generates and mails a postcard with a QR code to them! Absolute sorcery! Feels super niche, but wonder if any other e-commerce operations would be interested in it. 🤔

@Shpigford