Built an internal wholesale growth engine for @SuperFanToys…
* Uses Google to find toy stores, gift shops and bookstores in a given city
* Scrapes their website to learn what they specialize in
* Finds exact contact info for the buyer
* Scores likelihood that they’d be a good fit for the types of products we sell
* Chooses specific products from our catalog and then writes a series of personalized outreach emails to send them with the goal of shipping them a sample box
* If they respond positively and confirm a shipping address, it creates a comped order in Shopify with personalized sample items choosing products based on their location and store type (ex. starfish and sea turtles for an aquarium gift shop)
* We ship those out as part of daily order fulfillment
* System tracks delivery and a few days after it sends a follow up checking in with them, pushing towards helping them place a wholesale order
* Outside of this process, if we get no reply to emails for 30 days, it generates and mails a postcard with a QR code to them!
Absolute sorcery! Feels super niche, but wonder if any other e-commerce operations would be interested in it. 🤔
@Shpigford
