Reading up on marketing
18 deep · digging since nov 22, 25
- Ploy
Ploy is an autonomous marketing platform that continuously monitors, optimizes, and grows B2B websites using AI agents and pre-built growth playbooks.
- Go Ask Alice Why Tech Start-Ups Are Spending Big on Hype Videos
A.I. start-ups are spending heavily on surreal, high-production hype videos to stand out in a crowded Bay Area market.
- Ask HN: How do you handle marketing as a solo technical founder?
Solo technical founders struggle to market products after building them, with Hacker News commenters advising direct sales, SEO, and talking to customers before building.
- Chatbots Are the New Influencers Brands Must Woo - The New York Times
Brands must now optimize their marketing for AI chatbots, as these systems increasingly influence consumer purchasing decisions.
- On Anthropic's Consumer Marketing
Anthropic's strong internal culture and product design fail to translate into accessible consumer marketing, as its Super Bowl ad was unintelligible to the median viewer.
- Real or Fake? There’s a War Over Christmas … Trees. - The New York Times
Christmas tree farmers and their marketing group hope to boost live-cut tree sales, seeing promise in a new Home Depot advertisement.
- Timothée Chalamet Draws Huge Crowd for ‘Marty Supreme’ Merch Pop-Up - The New York Times
Timothée Chalamet's star power drew massive crowds to a Manhattan pop-up for 'Marty Supreme' merchandise, despite the film not releasing until Christmas.
Takes
i think this kid just found the laziest way to promote apps. this feels way too easy.
@simonecanciello
Today we're introducing the world's first influencer Agent. Tell it what you want to promote and it finds creators, reaches out, manages campaigns, handles payments, and gets content live. Try it now at http://okara.ai/influencer
@askOkara
i'd say SEO efforts for http://replysocial.co have been paying off.
@Shpigford
what i desperately want to be true: just building a great product is enough.
@Shpigford
Memoir (@trymemoir_ai) is an autonomous marketing system for software companies, letting builders focus on building. It turns your code into demo videos and makes social posts in your own voice, automatically. Congrats on the launch, @MaanavA51108 & @ZhanJason179!
@ycombinator
One of the best decisions I made: Learning ads in 2022-2023. I've enjoyed building a personal brand. I'm very proud of it, and I love sharing what I've learned and help others win. But I'm also very happy that I can step back, take long breaks, and my businesses keep running. AI recommendations and word of mouth drive a lot of sales too, but they are hard to control. Ads are the simplest, most "renewable" form of distribution. I don't necessarily agree that building a personal brand is a waste of time. But definitely learn other skills on the side, and make sure your business doesn't entirely depend on you "shaking ass" day in and day out.
@SimonHoiberg
give your OpenClaw these 2 skills & get millions of tikt0k views this month and 1000s of free downloads to your mobile app... here's how, with prompts and links to 2 skills i made just for this for my own OpenClaw: first off, either copy and paste the following prompt into your OpenClaw, or use the skills i made directly - the skills are just markdown you can view with nothing of harm inside of them, this is the better route IMO to give full context and not have to repeat yourself. - links to skills to give your OpenClaw - b2c mobile app marketing:
@jackfriks
Clipping agencies: who to hire? I have a friend with 1M+ subs on Instagram and YouTube. He's a popular guest on a lot of big-name podcasts and has great content He wants to hire a clipping agency to help him share clips on his channel + get others to clip his videos I have no idea how this industry works, so I'd love to point him to a good agency Any suggestions?
@nickgraynews
@Shpigford https://github.com/coreyhaines31/marketingskills
@siegerts
When the cost of code goes to zero, marketing is your only advantage.Introducing Flint. It builds you a unique page for every ad, keyword, and customer.We’re already doubling conversions for @Cognition and @Graphite. Sign up at @tryflint. pic.twitter.com/QU3cW8zW5o
@michlimlim
Doing a launch video for your startup? Have a new thing coming? I recommend Territory Group. They do great work👇 https://t.co/BiUGt5E7QT
@garrytan