Reading up on Apple Watch Series 12
1 deep · digging since sep 17
- Daring Fireball: Thoughts and Observations on Apple’s ‘Surprise and Shine’ Event; the Announcements of the iPhones 18 Pro, AirPods 5, Apple Watches Series 12 and Ultra 4, and the iPhone Duo; and the Dawn of the Ternus, John Ternus Era at Apple
The piece argues that Apple’s September event marked the start of the John Ternus era, positioning the iPhone as the AI-era intelligent personal hub while unveiling new hardware.