Reading up on Tobi Lütke
5 deep · digging since dec 11, 25
- Shopify merchants can now sell products through AI chatbots
Shopify enables merchants to sell products directly through AI chatbots like ChatGPT, Perplexity, and Microsoft Copilot in its winter Editions update.
Takes
That's why Tobi is the CEO, not a random employee. This idea that a private company should be a small "democracy" and hierarchy shouldn't exist is total bs. I run my companies the same way. I make the calls, my AI agents/employees execute. I don't involve them in the decisions and I don't expect them to particularly care - I pay them to do a job and they get it done. Bad/good decisions are on me, for better or for worse.
@SimonHoiberg
Yep. Except: 1. This was about important internal tools. The team was stuck in some architecture nightmare of their own doing (writing it in rails but headless, with graphql api, and a SPA react app, constantly needing frontend engineers for changes). I call this kind of thing 'cosplaying an enterprise production app'. All that complexity was in the way and using straight rails was perfect in that case. 2. I make calls like this all the time. Usually someone on the team asks me to. They see what needs to happen but don’t want to be the bad guy. I’m happy to just make the call if I agree with the premise. Saves enormous amounts of meetings and change management etc. Sometimes this is jokingly referred to as Founder-mode-as-a-service here. 3. For ten years I’ve also run an internal podcast called Context, where I revisit decisions like these and explain the reasoning so everyone can learn from them. This is helpful to give people all the variables that were considered and why this was the choice made given the information available at the time. I want to teach how to make such decisions effectively without needing me. Sunk cost fallacy is a problem. 4. Any notions that Shopify is succcessful despite of me doing this, instead of because of it, will have a hard time making their argument come together I think 😄 the part of 'two weeks later tobi learns about...' is nonsese and the pivot of that project up there happens one of the more successful examples of interventions. But getting the company to work effectively with great architecture and low technical debt baggage into the right direction is literally the job, so guilty as charged I suppose. But there are always cope stories floating around like this because they are more fun, than saying 'somehow we needed tobi to stop doing silly architecture astronautics'. I can totally see that.
@tobi
Race by day, Linux by night, all day! (If replies are slightly delayed over today and tomorrow, blame @tobi and the Shopify Racing testing program 😄)
@dhh
My conversation with Tobi Lütke (@tobi), co-founder and CEO of Shopify.0:00 Companies as Social Technology5:27 The Value of Reading Books: Cheat Codes for Life7:28 Post-IPO Crisis: Cosplaying as a CEO7:54 Competition vs Rivalry: The Power of Healthy Competition16:02 COVID… pic.twitter.com/WqXdq5EUm3
@davidsenra