Reading up on Omega
2 deep · digging since dec 07, 25
- The Brand Age
The Swiss watch industry survived the quartz crisis by shifting from precision engineering to luxury branding, transforming watches into status symbols where brand supersedes design.
- A Watch That Works as Well on Earth as It Did in Space - The New York Times
Omega updates its Speedmaster, the watch worn by Buzz Aldrin and Neil Armstrong on the moon, to work as well on Earth as in space.