Tim Cook’s Apple: his 10 biggest wins and misses

kept by eddie sep 02

Tim Cook's 15-year Apple CEO tenure is reviewed with his ten biggest wins and misses, from Apple Silicon and services growth to Vision Pro failure and Siri struggles.

The coolest use for the Vision Pro
The Apple Vision Pro's ability to create a private, high-resolution virtual workspace while traveling is its most compelling and practical use case.
also on Vision Pro, Apple
A Wish List for John Ternus, the Man Replacing Tim Cook as Apple’s CEO - The New York Times
John Ternus, Apple's hardware engineering chief, will replace Tim Cook as CEO of a highly profitable company that needs fresh ideas to sustain growth.
also on John Ternus, Tim Cook, #leadership, Apple, #hardware, #business-strategy
Apple's AI Game is Misunderstood - by Dave Friedman
Apple's AI strategy bets on-device inference using its 2.2 billion devices as pre-deployed infrastructure, avoiding cloud compute costs.
also on Apple Silicon, Siri, Apple, #hardware, #business-strategy
Cursor's $60 Billion Escape Hatch - Contrary Research
SpaceX secured a $60 billion option to acquire AI coding startup Cursor, giving Cursor access to Colossus and relieving its dependence on Anthropic and OpenAI.
also on John Ternus, Tim Cook, #business-strategy
M5 Pro and M5 Max are surprisingly big departures from older Apple Silicon - Ars Technica
Apple's M5 Pro and M5 Max chips introduce a chiplet-based Fusion Architecture and a third CPU core type, splitting CPU/GPU across two dies for the first time in non-Ultra chips.
also on Apple Silicon, Apple, #hardware