32 Principles of a Viral Product (via @marclou)

kept by eddie jun 12

Viral products should not offer free plans; free users increase costs and distract from paying customers, as less than 3% convert.

GTM Atlas by Attio
Attio publishes a curated go-to-market map featuring 15 essays from operators at companies like Stripe, Notion, and Anthropic on modern GTM strategy.
also on #growth, #startups, #business-strategy
Nobody cares about your idea. - Inverted Passion
Products succeed only when they help users become more than twice as efficient at something they already do, not by demanding behavior change for marginal gains.
also on #product-strategy, #startups
Apple Wins Consumer AI By Default
Apple's integration of Siri AI across devices, leveraging Google's Gemini and its default status, positions it to dominate consumer AI despite not being technically groundbreaking.
also on #product-strategy