Reading up on product-management

My first product flopped. And it was 100% my fault. A couple months after launching Backlinko, I got overly excited and rushed out a course. I figured: I have an audience now, they like my stuff, time to monetize! Unfortunately, only around 8 people bought. Oops! Looking back, the course itself was actually halfway decent. But the big problem was: I didn't know my audience yet! I was GUESSING what my audience wanted. And I guessed wrong. So I did something that felt a little bit crazy at the time: I put monetization on the back burner. For almost a full YEAR, I focused 100% on building my audience. Published the best content I could Grew the email list Replied to hundreds of blog comments A funny thing happened when I actually listened to my audience for a full year: I heard the same questions over and over. (For me it was some version of "okay, but how do I actually get links?" about once a week.) So when I was ready to launch my next course I knew EXACTLY what to cover. That product (SEO That Works) ended up being the mega hit that transformed my business. (And my life tbh) 👍🏻

@BrianEDean

Ladies and gentlemen, it's time to pass the torch and demote myself to my natural state: a poster. I'll be stepping back from leading product for 𝕏 and will continue on as an advisor. Serving the X community has been the privilege of a lifetime. X is, and will remain, the most important communication technology in history. But running this app is a 24/7 job and it's now time for me to take a breather. The app is seeing unprecedented growth in new users & engagement. We continue to break records every month. We've climbed 70 spots in the App Store since this time last year. And in the last 400 days, we rebuilt almost every aspect of X: the Timeline, the Android app, onboarding, notifications, chat and more. We also launched nearly 30 new products while protecting the integrity of the town square: becoming the first app to show Country-of-Origin on profiles and mounting defenses against AI bots. There's certainly much more work to be done, but our foundation is stronger than ever. None of this would have been possible without the incredible team here. The next leaders will take X to even greater heights with @benjitaylor on design, @singhai on core product engineering and @dinkin_flickaa on mobile engineering -- among many other great people. Thank you to Elon and the X team for welcoming me into the company. See you on the Timeline.

@nikitabier

You’re a Robinhood PM for 24 hours. What are you shipping first?

@RobinhoodApp

Vibe Coding Is the New Product Management“There’s been a shift—a marked pronouncement in the last year and especially in the last few months—most pronounced by Claude Code, which is a specific model that has a coding engine in it, which is so good that I think now you have vibe… pic.twitter.com/6H2u6zWnu2

@naval