Reading up on luxury-goods

Ferrari unveiled its first all-electric model, Luce, testing whether traditionalist buyers will embrace an EV in a luxury market facing demand concerns.

Ferrari launched the Luce, a $640,000 electric speedster co-designed with Jony Ive, to test wealthy buyers' EV appetite amid cooling U.S. demand.

Amid economic slowdown, Chinese consumers are shifting toward domestic luxury goods, eroding the market share of traditional European prestige brands.

Paul Graham argues that as technology eliminates functional product differences, brands become the primary moat, using Swiss watch industry as a case study.