Reading up on email-marketing

Bye bye Beehiiv 👋 I vibe-coded my own newsletter platform: 📧 Campaign management w/ editor 🖥️ Web archives (https://t.co/pypYdNhdlZ) 🔗 API support 🫧 List cleanup, deliverability reports It took a few prompts with Opus 5.5. I left Beehiiv because they raised prices for the 3rd time in 2 years. - My first yearly bill was $1,000. - My future bill would have been $4,000. Now I'm using AWS SES + MongoDB, and I will pay less than $300/year. Newsletter platforms charge per subscriber, when in fact the real cost is the number of emails sent. Subscribers will naturally become inactive, so you end up paying more for something that hurts your deliverability (sending to dormant subscribers = spam trap). So I've set a cleanup cron job for my newsletter alternative. It marks inactive subs as dormant, sends one last re-engaging email, and stops emailing them. Money saved. Deliverability increased. I also gain a priceless feature: Freedom. I can change the UI, add features, connect all my apps - anything is possible with just a prompt. I'm replacing Resend next. I love it, but it's very expensive ($400/mo)

@marclou

email outreach/deliverability question. i've got two domains: superfantastictoys.⁠com and superfantasticgoods.⁠com "toys" is my primary for the shop and where i've been sending email from for the past year (order confirmation, support, newsletters). "goods" is what I started using about a month ago specifically for wholesale cold emailing. it's been "warmed" (through Instantly) and i've sent a few hundred emails from it with what I'd say are okay response rates (~5%). but i've definitely been getting reports of those emails going to spam (while i don't get many reports of the "toys" emails going to spam). so, the question: given my cold email volume is pretty low (10-20 emails a day), should I switch my cold email outreach to just come from the "toys" domain that's got more history and better deliverability?

@Shpigford

Used http://mailcheep.com to send a broadcast campaign to 16k contacts, and it only cost $1.66 from my AWS bill. ✌️

@damonchen