Reading up on Nike

The article argues that using $300 performance shoes in racing constitutes an unfair advantage and questions whether such technology should be banned.

The article argues that lateral thinking yields more effective marketing than literal, formulaic approaches, illustrating with headline examples and urging creative problem‑solving.

Nike CEO Elliott Hill travels globally to rebuild relationships with sports leagues and athletes to drive a turnaround for the company.

Paul Graham argues that as technology eliminates functional product differences, brands become the primary moat, using Swiss watch industry as a case study.